Davidson Communications - Insider Tips

Insider Tips - 6

1. Make sure all communications vehicles, from your stationery to your print ads to your internal documents, show brand uniformity. Everyone is responsible for "carrying the brand forward" but there should only be one individual who approves the use and look of corporate logos and image.

2. There are lots of ways to do up press releases when they are not about hard news issues: We've seen info sheets done up with great humour as so-called ransom notes with words cut from magazines then colour-copied; multiple Q & A interviews; and Oscar voting ballots.

3. Nothing helps build internal morale more than a common cause that melds a little competition and some good works. Focus on holidays for food bank contributions done as team competitions, for example, or pick a cause that directly relates to your industry such as television and media literacy.

More Insider Tips:

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11 / 12 / 13 / 14 / 15 / 16 / 17 / 18 / 19 / 20 /

21 / 22 / 23 / 24 / 25 / 26 / 27 / 28 / 29 / 30 /

31 / 32 / 33 / 34 / 35 / 36 / 37 / 38 /

Contact Davidson Communications for any help you may need in writing and releasing news or statements, and for appropriate follow-up.

INSIDER TIPS
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