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Insider
Tips - 25
Here's a simple but critical tip for small business owners who are
contemplating putting together a Web site:
When presenting your work on the Web, you should keep a few fonts in
mind. Arial and Helvetica are the two sans-serif fonts of the PC and
Apple platforms. These fonts are the fonts of choice for clear, crisp
text on the computer monitor.
Remember that your monitor displays pixels. It is, in essence, a really
large chess board that chops up things into little squares. What looks
best in those squares? Sans-serif fonts! What's a serif font then? Serif
fonts have tails ... they work well for print because the words flow
along a line almost like a stream of water. This doesn't work well in
the world of chess boards and computers.
What is the Matrix? [ sans-serif ]
What is the Matrix?
[ serif ]
If the question
is driving you wild ... choose a resident sans-serif font and give your
viewers a break. Good eyes are hard to find!
Contact
Davidson Communications for any help you may need in writing and releasing
news or statements, and for appropriate follow-up.
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