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 Insider Tips - 22 Media and communications consultants and publicists refine their skills, as do all other professionals, by spending at least as much time gathering knowledge as they spend in meetings. And one can certainly participate in the latter without gathering a whit of the former, as we all have experienced. There is, however, a proliferation of books and articles available today, dealing with everything from being an "agent of change" to doing "anything-and-everything-for-dummies". Successful - and sometimes shameful - self-promotion seems to start with a publishing deal these days, but there's no doubt that many of these publications -- on-line and off -- contain some helpful ways to improve business strategies and achieve growth. The National Post carried an interesting article, in March 2000, on Carly Fiorina, who had recently been appointed head of Hewlett-Packard. Ms. Fiorina's profile, written by veteran columnist, Rod McQueen, wove in many of the methods she utilizes to move HP where she wants it to go. Some were very appealing, such as requesting employees to come up with lists of "The 10 Stupidest Things We Do". Ms. Fiorina also wrote "Rules of The Garage", a list which refers to the legendary origins, both literally and figuratively, of HP - a garage where company founders Dave Packard and Bill Hewlett started out with little more than imagination, drive and the will to succeed. What we get from articles as well-written as McQueen's is a brilliant thumb-nail sketch of a very powerful individual driving a very big corporate machine toward, one hopes, success and prosperity, without leaving too many bodies in its wake. Without preaching, the article leaves it up to the reader to sift for traits and attitudes one would like to emulate, and to leave behind what won't work. McQueen's writing provides the kind of opportunity for knowledge gathering I strongly recommend. Carly Fiorina's Rules of The Garage 1. Believe you can change the world. 2. Work quickly, keep the tools unlocked, work whenever. 3. Know when to work alone and when to work together. 4. Share - tools, ideas. Trust your colleagues. 5. No politics. No bureaucracy. (These are ridiculous in a garage.) 6. The customer defines a job well done. 7. Radical ideas are not bad ideas. 8. Invent different ways of working. 9. Make a contribution every day. If it doesn't contribute, it doesn't leave the garage. 10. Believe that together we can do anything. 11. Invent.
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