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 Insider Tips - 19 Davidson Communications has had its share of glitches over time and, yes, we're willing to divulge if only to remind ourselves never to make the same mistakes twice: 1. If one is sending a news release to more than one journalist at the same company, it's always good form to note, somewhere on the covering letter or fax sheet or in the E-mail message, any other people in the same newsroom who will be receiving the same story. This is particularly necessary when a story bleeds into two separate sections, for example, it's partly a business story and partly an entertainment story. 2. It's okay to say thank you to the reporter. Yes, we know it's one of those dodgy things. There's a chance the reporter may feel you are not observing the rules of objectivity or you view him/her as an alternative to buying an ad. But if you really believe your story was covered fairly and accurately (even if there was the odd sharp barb) then say so. God knows they get enough grief when stories aren't favourably received. Take a chance. 3. Here's a simple but fundamental rule too often ignored: If you want a story, try suggesting a few story ideas to journalists(!) Far too often reporters are expected do all the work. Actually, that's your job. You find the way into the story for the reporter and you may just make your client. Makes your client happy.
Need to find the angle? Or freshen an old one? Call Davidson Communications. |
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