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 Insider Tips - 18 From the E-mails we receive, we know there are lots of students, following the Tips and we're happy to be "mentoring" from afar. By now, you know we like lists, so here are 6 benchmarks to use when deciding whether to inflict a press release on already-submerged reporters. And when it comes to judging whether to stage a press conference, you should measure up to just about all of the benchmarks. Even then go back and ask yourself the biggest question of all: Would a press release actually do the same job? 1. You have an angle because your product / invention / discovery is tied in with something currently hot in the news or a big trend in the marketplace. 2. The public good will be affected in some way (e.g. - safety, trust, health, an economic upswing or downturn). 3. You've finally built the better mousetrap and you can prove it! 4. You're the first to do something in a completely different way: You're not catching mice anymore, they are actually volunteering! 5. A new survey you've just commissioned reveals some startling news. 6. Your story has great human appeal - it's uplifting, or it's startling, or it has a real empathetic pull for readers, viewers and listeners.
Contact Davidson Communications to help determine your story angles, and how, when , where and to whom to play them, and to write them effectively. |
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 INSIDER TIPS - 18 |
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