 |
  |
 |
 Insider Tips - 16 Communications companies/people spend a lot of time issuing press releases and trying to get the media interested in the stories they are pitching. The following are tips that will help you to put across your message and can help prepare you for the stumbling blocks that can sometimes appear unexpectedly. 1. You'll never have total control over what will end up in the paper or on television, however, there are a few things you can do to make sure your message gets across. Ask the interviewer in advance what the subject and direction of the interview will be. Prior to the interview, take some time to consider what questions the journalist may ask and what your responses will be. A little time spent rehearsing will help you deliver brief and concise answers in a confident manner. If your interview will take place over the phone, make some notes for yourself and keep them in front of you…it's very helpful should you find yourself grasping for that right word or phrase. 2. Attitude is a big factor in whether a reporter will want to call you again in the future. Make sure you are up-beat and courteous at all times and show your willingness to be co-operative. Your answers should have a positive tone and be straightforward and honest. Never lie to a reporter. Lies have a tendency to come back and haunt you later and your credibility will never again be what it was. When the interview is over, be sure to thank the interviewer. One of your primary goals as a communications person should be to constantly strive for strong and positive relationships with members of the media. 3. This last point is probably one of the most important things you will have to remember throughout your career: Nothing is ever really off-the-record! No matter how close you become with certain members of the media, never make the mistake of saying anything you wouldn't like to see in print or hear quoted. While a journalist may keep his/her promise to you not to print something you've asked be kept confidential, you can't stop another journalist from using it should your friend happen to repeat your words around the office or at a dinner party. The worst thing you can be in this industry is a "loose cannon", intentionally or otherwise.
Contact Davidson Communications for any help you may need in writing and releasing news or statements, and for appropriate follow-up. |
|
 INSIDER TIPS - 16 |
||||||
 |
||||||||||
|
||||||||||
|
All
Contents Copyright © 1999-2008. Davidson Communications. All Rights
Reserved.
|