Davidson Communications - Insider Tips

Insider Tips - 1

1. A television news story needs to be presented in dramatic form, because of the medium. But other media have followed suit: Story telling and personalization have the power to retain the interest of an audience/readers for a longer period of time.

2. "Consumers" are the whole point of the food chain. Any major news story will somehow relate to the "consumer" - whether they are big or small shareholders, the users of a new product, the potential audience, a government department or agency. Therefore any immediate impact on consumers should be clearly outlined, along with future ramifications. If impact is not in your story, you can be sure that the reporter will ask pointed questions in order to elicit some, sooner rather than later. Be prepared.

3. Industry lingo, or jargon, should be avoided in communicating with the media. Reporters may be new to a beat, or covering multiple beats, and don't have the luxury of familiarizing themselves with the words and definitions a particular industry takes for granted. Write and speak as clearly as possible, and explain succinctly, or the reporter may decide to interpret for you.

More Insider Tips:

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11 / 12 / 13 / 14 / 15 / 16 / 17 / 18 / 19 / 20 /

21 / 22 / 23 / 24 / 25 / 26 / 27 / 28 / 29 / 30 /

31 / 32 / 33 / 34 / 35 / 36 / 37 / 38 /

Call Davidson Communications today. We can create newsworthy releases and work out both an effective approach and a follow-up strategy.

INSIDER TIPS
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